November 18, 2016

3 Best Practices to Get The Most Out of your Google AdWords Account

By Alex Ghattas

So you’ve been dabbling in Google AdWords and you want to get the most out of what you’re spending. At Aleric Marketing we’ve had great success running AdWords campaigns to help our clients drive more sales via their websites. It’s a no brainer that every business needs to be online, but it’s even more important for businesses to be first, second, or third Google’s SERP (Search Engine Results Page).

The first three positions help to drive more traffic and engage users at the point in the customer journey they are searching for a product or service. It’s invaluable for any small business to capture every potential customer they can and AdWords is essential for this to happen.

Google AdWords Pro

Here are our top 3 strategies to get the most out of your Google AdWords Spend.

1. Optimize Your Landing Page

Nothing is more frustrating for your customers than clicking on an ad and being taken to a landing page that is irrelevant to what they searched for. Make sure your landing page is optimized so you aren’t wasting time and money.

A landing page is whatever page you are directing your audience to from your advertising platforms. This could be your home page, a product page if you are an e-commerce store, or a form you want your users to fill out.

Make sure your Call To Action (CTA) stands out and is easy to engage. If you want your customer to call for a free offer, say it. If you want them to download a coupon for 10% off, make sure your CTA says download.

Keep your landing page simple and to the point. Don’t confuse your customers. Make sure you match your AdWord headlines to your landing page headline.

Optimize Your Landing Page

2. Look at your competitors

Make sure you are looking at what your competitors are doing so you can stand out. Reviewing your competitor’s ads (after searching a few keywords) will help you to better understand what the competition is doing so you can beat them. What kind of information will you find when looking at your competitor’s ads? See below.

Google AdWords Competitor Information

Google AdWords Competitor Information 2

3. Use Different Keywords for Different Target Markets

The best example we have is if you are a women’s boutique and are targeting high-end fashionistas use keywords like “high-end clothing” or “trendy clothes 2016”

Alternatively, if your target market is college students try using keywords like “cheap t-shirts”, “low-cost clothes”.

Be Different Google AdWords

As always, think like your customers and your competition.


Google AdWords is one of the best ways to capture your target audience at the point they are looking for your product or service. Making sure that the user has a great experience when they click on your ad, making sure you are differentiating your company from your competition and tailoring your keywords to your customers are all keys to AdWords success.