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Today Facebook is the largest social network connecting over 1,500,000,000 (that’s billions) users PER MONTH! It’s no wonder advertisers are taking notice of the power of Facebook to advertise to their target audience. But Facebook isn’t just for the big advertisers, it’s for small businesses as well. In fact, Facebook sees a huge opportunity to offer small businesses the ability to inexpensively target their consumers.
It doesn’t take a lot to advertise on Facebook but it can get overwhelming with all the options. We have created a few tips to help you get started.
1. Set Goals, Write them Down, and Follow them:
You can talk about your goals all day every day but until they’re written down and actionable they are just words. What are the goals you want to accomplish with your Facebook Advertising campaign? Do you want more calls? More Facebook likes? More website visits? Choose your main objective and write it down. The reason you want to do this is because the Facebook Ad type you choose will depend on what goal you’re trying to accomplish. Facebook’s advertising scheme guides you to recommended ad formats based on your primary goal.
2. Call to Actions are important:
Whatever ad you choose include a call to action in the body text of your Facebook paid ad to drive Facebook users to take your desired action. A good call to action is imperative to the success of your ad. If you’re not telling the user what you want them to do your ad won’t be effective.
3. Select your bidding option:
One of the best parts of Facebook is that it’s so versatile in how you can set your budget. You can bid for clicks, impressions, or clicks. If you choose the recommended (and selected by default) option of bidding on your objective your bid will automatically be set to help you reach said objective. Bidding for clicks or impressions allows for more customization.
4. Choose between daily and lifetime budget:
The best part about social media advertising is that you’re in total control of the budget and how much you want to spend per day, week, month and year. A daily budget controls how much you want to spend on your ad in a given day, the ad will stop showing once you have met this threshold based on your objective. The lifetime budget lets you set a ceiling on how much you want to spend on each campaign. Remember that each campaign has a separate budget so it’s always helpful to create a marketing plan prior to engaging in any advertising initiative.
5. Mine Audience Insights:
Because Facebook is the largest social network and people are willingly giving up their location, age, gender, number of kids, family connections, race, occupation, and likes and dislikes. These insights offer powerful metrics to advertisers wanting to target very specific groups of people. Facebook’s Audience Insights allows advertisers to get a better sense of who their target market is because Facebook takes the data of people that already like your page and creates a buyer’s persona to help you better target your future ads to the right people at the right time.
6. Landing pages are important don’t overlook them:
The landing page is one of the most important aspects of any digital advertising campaign. You should not be pushing people to your website or product page without sending these visitors first to a quality landing page that mirrors the message in your ads. Landing pages are important because they help to educate users before they buy, creating smart buyers saves you time and money in the long run and helps your consumer to understand that you are the right company to be buying from.
7. Images are important:
Ads with images have a higher engagement rate than just text based ads. It’s important to show an ad that catches the eye and makes people want to engage with your ad. It doesn’t even have to be of your product, service or business just something that is relevant (if possible).
Facebook advertising, when done correctly can have a huge impact, at little cost for your business. With these 7 steps you have a good road map to make the most out of your facebook advertising.