Search Engine Optimization

Search Engine Optimization

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Your website should be the go to spot for your clients to find important information for what they are looking for.

Our SEO services drive traffic to your website by achieving number one ranking in search engines for valuable keywords.

How we do what we do: 3 Steps to SEO Success

We want to learn everything we can about your business, website, and competitors to get a 360 degree view to be used throughout the entire SEO process.

Road Map for Success
This is where we define you and your business goals and any other information to help give stakeholders a road map for success.

Keyword Research
Define potential keywords based on business goals outlined in the Road Map for Success and opportunities found in our SEO Audit.

Competitive Analysis
It’s always important to understand what your competitors are up to and how to beat them. We will look at and define SEO competitors based on our keyword research and determine areas of opportunity and risk.

UX Analysis
We will scour your website and suggest areas for improving site performance based on user experience and navigation.

Strategy
Once we have a basic roadmap for success we will create an SEO strategy and project plan that outlines what success looks like.

Off-site strategy
Getting thought leaders to promote your website is a key to successful SEO. Here we will determine potential partners and thought leaders in your field to target for link-building and PR efforts that align with approach and timeline of your project.

On-site Strategy
Here we will develop a plan to change the website code and content to optimize it for search engines.

Analysis
We will help to determine measurable short-term and long-term goals to evaluate campaign performance.

Content Strategy
Content is king. Here we will determine how to create and schedule content for the website, outreach campaigns, press releases, and social media.

 

In this stage we will look back to our Road Map for Success to help recommend a strategy for on-site optimization and content development.

Technical Implementation
The Road Map for Success helps us to map out changes to the website code based on our on-site strategy. We will recommend changes to page elements like no-follow links, meta information, canonical tags, and internal links. We will also recommend changes to the site wide elements of your website including a domains robots.txt file, Google Analytics account, The domains connected Google Webmaster Tools account and sitemap.

Content Implementation
Here is where we will update the website’s content to reflect the keywords targeted in the Keyword Research section of our Road Map for Success

Content Strategy
This is when we kick it into PR mode. With outreach and content sharing we will help your business reach thought leaders in your field.

Social Media (Optional – extra cost)
Reach your customers across any social media platform with our unique social media outreach. We will help get your audience and followers involved in sharing and discussing relevant content related to your business.

Content Creation
Remember content is king so we have to regularly create quality content based on the content strategy as outlined in our Road Map for Success.

Influencer Outreach and PR (optional and at an extra cost)
People want to hear from experts, so reaching out to industry influencers and publications will be important for building your brand as well as helping to increase exposure of your content and links back to your website. We will also distribute information about your business using press releases, news, and industry channels.

Performance Reporting
We take pride in our open communication about our performance.You will never be in the dark. We partner with our clients to determine an analysis strategy that works for them. We offer both monthly and quarterly reviews which will help us to determine current standing of goals, campaign metrics, tasks completed and a plan to move forward.

We pride ourselves in being able to prove our effectiveness and will provide your business with a dashboard of analytics that includes an analysis of campaign performance, KPIs and goal tracking which we will revisit and adjust based on results.

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