Facebook is the world’s largest social media platform in the world. It needs to be a part of your marketing mix.
billion active monthly users
million mobile users
million daily users
At Aleric Marketing we design, test, execute and analyze Facebook marketing on both desktop and mobile devices to help you reach your users.
The amount of information users on Facebook voluntarily give to Facebook has created one of the world’s biggest personal-data repositories, and in turn, Facebook has provided most of that information to marketers for demographic ad targeting on its platform.
A sampling of the targeting options available through Facebook advertising includes the following:
Purchase Behavior or Intent
Facebook is able to supply advertisers with these diverse targeting options through both first-party data that Facebook users disclose, along with their activity on Facebook, and third-party data that is purchased by Facebook.
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Facebook Custom Audiences
Facebook Custom Audiences are a powerful way to reach individuals who already have an interest in your products or services, but they are also a very cost-effective advertising approach. Here at Aleric Marketing, we have found that cost-per-click for Custom Audiences is a very competitive way to bid relative to standard Facebook targeting, leading to lower conversion costs and higher return on investment (ROIs).
Custom Audiences allow advertisers to create custom groups of Facebook users to market to, utilizing:
Match emails, phone numbers, Facebook user IDs or mobile advertiser IDs to people on Facebook
Website Traffic (Remarketing)
Create a list of people who visit your website or view specific web pages
Create a list of people who have taken a specific action in your app or game
What sets us apart from other agencies is the fact that we believe in goal development, reaching your target audience, we are conversion focused and we are detailed in our reporting. You will never have to wonder if we are targeting your customers because we will give you detailed reports based on an in depth analysis of each campaign.
Twitter advertising allows marketers to serve tailored promoted tweets to niche audiences or large consumer segments. Twitter Ads can be an effective platform for event promotion and direct-response campaigns.
percentage of users who are on their mobile phone
million active monthly users
million tweets sent per day
Twitter Ads offer a variety of campaign objectives depending on your campaign goal:
Increase the number of followers for your company’s Twitter handle (best for brand awareness campaigns)
Website Clicks or Conversions
Send people to a landing page to complete a specific action (best for direct-response campaigns)
Increase the engagement via retweets and comments on your tweets (best for brand awareness campaigns)
App Installs or Re-engagements
Get people to install or re-engage with your mobile app
Leads on Twitter
Collect emails from people who express interest in your business
Get people to watch your videos
“Better marketing often trumps a better product. Invest in both.”
Rand Fishkin, Founder and CEO of Moz.com
We have seen success for our clients usingTwitter Ads to accomplish their brand awareness, event promotion and direct-response goals. After identifying the best Twitter campaign objective based on the client’s goals, we determine the best ad creative and targeting for accomplishing that goal. The following targeting options are all available via Twitter Ads and can be combined and tailored based on the client’s ideal buyer or prospect:
Device, Platform, and Carrier
Interest in Specific Twitter Handles
Engagement with TV Shows, Networks, and Genres
Interest in Special Events
Combining these niche targeting options with the right call-to-action and an appealing message is a great way to reach target audiences and collect them in retargeting lists so we can nurture and re-engage with them on both Twitter and other online marketing channels.
With the right strategy we can transform your twitter advertising to make your social media targeting well rounded and effective.
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