Social Media PPC

Social Media Pay Per Click

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Facebook is the world’s largest social media platform in the world. It needs to be a part of your marketing mix.

billion active monthly users

million mobile users

million daily users

At Aleric Marketing we design, test, execute and analyze Facebook marketing on both desktop and mobile devices to help you reach your users.

The amount of information users on Facebook voluntarily give to Facebook has created one of the world’s biggest personal-data repositories, and in turn, Facebook has provided most of that information to marketers for demographic ad targeting on its platform.

A sampling of the targeting options available through Facebook advertising includes the following:

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Location

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Age

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Gender

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Language

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Education Level

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Ethnicity

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Income

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Net worth

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Homeownership

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Life Events

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Parental Status

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User Interests

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Political Leaning

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Purchase Behavior or Intent

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Device Usage

Facebook is able to supply advertisers with these diverse targeting options through both first-party data that Facebook users disclose, along with their activity on Facebook, and third-party data that is purchased by Facebook.

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Facebook Custom Audiences

Facebook Custom Audiences are a powerful way to reach individuals who already have an interest in your products or services, but they are also a very cost-effective advertising approach. Here at Aleric Marketing, we have found that cost-per-click for Custom Audiences is a very competitive way to bid relative to standard Facebook targeting, leading to lower conversion costs and higher return on investment (ROIs).

Custom Audiences allow advertisers to create custom groups of Facebook users to market to, utilizing:

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Customer Lists

Match emails, phone numbers, Facebook user IDs or mobile advertiser IDs to people on Facebook

Website Traffic (Remarketing)

Create a list of people who visit your website or view specific web pages

App Activity

Create a list of people who have taken a specific action in your app or game

What sets us apart from other agencies is the fact that we believe in goal development, reaching your target audience, we are conversion focused and we are detailed in our reporting. You will never have to wonder if we are targeting your customers because we will give you detailed reports based on an in depth analysis of each campaign.

Twitter advertising allows marketers to serve tailored promoted tweets to niche audiences or large consumer segments. Twitter Ads can be an effective platform for event promotion and direct-response campaigns.

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percentage of users who are on their mobile phone

million active monthly users

million tweets sent per day

Twitter Ads offer a variety of campaign objectives depending on your campaign goal:

Followers

Increase the number of followers for your company’s Twitter handle (best for brand awareness campaigns)

Website Clicks or Conversions

Send people to a landing page to complete a specific action (best for direct-response campaigns)

Tweet Engagements

Increase the engagement via retweets and comments on your tweets (best for brand awareness campaigns)

App Installs or Re-engagements

Get people to install or re-engage with your mobile app

Leads on Twitter

Collect emails from people who express interest in your business

Video views

Get people to watch your videos

“Better marketing often trumps a better product. Invest in both.”

Rand Fishkin, Founder and CEO of Moz.com

We have seen success for our clients usingTwitter Ads to accomplish their brand awareness, event promotion and direct-response goals. After identifying the best Twitter campaign objective based on the client’s goals, we determine the best ad creative and targeting for accomplishing that goal. The following targeting options are all available via Twitter Ads and can be combined and tailored based on the client’s ideal buyer or prospect:

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Location

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Gender

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Language

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Device, Platform, and Carrier

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Keywords

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Followers

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Interest Categories

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Interest in Specific Twitter Handles

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Retargeting List

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Engagement with TV Shows, Networks, and Genres

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Behavior Categories

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Interest in Special Events

Combining these niche targeting options with the right call-to-action and an appealing message is a great way to reach target audiences and collect them in retargeting lists so we can nurture and re-engage with them on both Twitter and other online marketing channels.

With the right strategy we can transform your twitter advertising to make your social media targeting well rounded and effective.

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